Horse Foto e Filme is an advertising video and photography production company for companies and entrepreneurs who want to improve their positioning or give visibility to their product in the market. The company that used to be just one person, is going through a moment of transition, becoming a team, and, increasing its power to go further, and with greater load capacity. This re-design project captured the essence of what Horse is today. The entire visual language was inspired by the design of VHS tapes, very present in the 90s, with strong lines, nostalgic icons and striking colors. They are characteristics that marked an era, and even today, even with all the technological changes, they are known by all.​​​​​​​