Best True is a premium food brand for dogs and cats, committed to offering a healthy life to pets, the company that wants to become synonymous with well-being and satisfaction gave us the challenge of creating a visual identity that demonstrates transparency with which the company treats its production and its customers, with care in the smallest details. As it was a wide range of products, it was necessary to have a color palette and typography that differentiated each product on the shelf, combined with minimalist, attractive and effective visual communication.