Guga owns an Auto Center, and he took advantage of this pandemic moment to upgrade his establishment to cover his business and retain his public with his services. For this brand, a typography was created from scratch, and the 4 letters of the word GUGA have a single shape of the letter “G” and, like a screw being tightened, form the name. Its “helpful” archetype directly influenced the direction of the brand that has the slogan “Do you need it? Guga solves it. ” The design was thought to be bold, differentiated and personalized, but mainly in order to demonstrate its main attribute, helpfulness.