At the beginning of the 20th century, the traditional Café Tupy was inaugurated in Laguna - Santa Catarina, an establishment that would mark an era in the city and throughout the south of the state. The place was the stage and witness of the social, economic and political transformations of lagunense society. Its democratic corner became a geographical reference point and, for many years, people used to meet there to have good drinks, smoke cigarettes and make small talk.

More than 100 years have passed and Café Tupy is (re)born, bringing the same joy as in the past, with its vibrant colors that value the past and vibrate for the present. The design of the visual identity brings this originality told from the colors of the forest, the indigenous lands and the colors of the carnivals that passed through these streets where the wind bends.

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